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Water tower

Dudelange © André Schösser

MARKET RESEARCH Insights

LFT conducts extensive market research in order to understand visitors’ needs and expectations and gain insights along their customer journey. We also carry out studies assessing the strength of the brand destination Luxembourg and identifying future growth potential. These insights are key to orientate our destination’s marketing priorities and strategic development choices. We have developed a range of key destination performance indicators to support a sustainable growth management of the destination.

In this section, you can find key insights from our market research activities. 

Latest News & Trends

4 results
Dirbach, Droit de Dieu
© Visit Éislek
27.09.2024Market research
Brand & Potential Study

In 2023-2024, Luxembourg for Tourism (LFT) carried out a large-scale new research project: the “Brand & Potential Study” for destination Luxembourg in multiple source markets.

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Camping du Rivage

Wallendorf-Pont © André Schösser
09.08.2024Market research
LFT Travel Insights

The third Luxembourg for Tourism Quarterly Report for 2024 has been published.

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Vianden castle
© Henry Smeets
19.06.2024Market research
LFT Travel Insights

The second Luxembourg for Tourism Quarterly Report for 2024 has been published.

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Results 4 to 4

Studies & Surveys

Brand & Potential Studies

  • To what extent are people aware of Luxembourg as a destination ?
  • How much do people like Luxembourg as a destination, and to what extent do they consider visiting it ?
  • What are future growth potential markets (countries, regions) ?
  • What do people associate with Luxembourg as a destination ?
  • What is the potential of travel themes, such as city trips, hiking, industrial heritage, mountainbiking etc. ?
  • How suitable do people find Luxembourg for these themes ?
  • Do people find Luxembourg sustainable, attractive, open-minded, welcoming, surprising etc. ?
     

>> LFT Brand & Potential studies 2024 - full report (EN)

>> LFT Brand & Potential studies 2024 - main results (EN)

Visitor Survey

  • What are our guests‘ main motives and reasons for visiting Luxembourg ?
  • What information sources inspired them most for choosing Luxembourg ?
  • How did they book and organise their stay ?
  • What did they visit and experience while in Luxembourg ?
  • How satisfied are they and to what extent would they recommend our destination ?
  • What was their perception of Luxembourg as a destination ?
  • How much did they spend ?

>> Read the results of the visitor survey 

Resident Survey

  • To what extent do locals support tourism in Luxembourg ?
  • Do locals identify with the tourist offer, and would they recommend Luxembourg as a destination ?
  • Do locals believe there are too many, too few visitors in Luxembourg ?
  • How is the impact of tourism on the quality of life assessed by locals ?
  • Do locals advocate a more sustainable tourism in Luxembourg ?
  • What is locals’ perception of the benefits and negative impacts of tourism in Luxembourg ?

>> Read the results of the resident survey

Segmentation Model

  • Discover LFT’s six target segments : Explorers, Nature-Loving Actives, Perfection Seekers, Short Breakers, Relaxation Seekers, Leisure Oriented
  • What characterises these segments in terms of travel preferences, digital behaviour, attitudes and lifestyles ?

 

>> Target segments (DE)

>> Target segments (FR)

 

Would you like to find out more about one particular source market or travel theme ?

Discover our most important tourism indicators

More studies

Fromburger Haff Osweiler
© Thomas Jutzler

"Landtourismus" Study

Rural tourism is a segment with a lot of potential in Luxembourg. In the context of the LEADER project „Landtourismus“ this potential has been analyzed in detail by means of a study on the economic power and the development potentials of rural tourism.
 

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