MARKET RESEARCH Insights

• To what extent are people aware of Luxembourg as a destination ?
• How much do people like Luxembourg as a destination, and to what extent do they consider visiting it ?
• What are future growth potential markets (countries, regions) ?
• What do people associate with Luxembourg as a destination ?
• What is the potential of travel themes, such as city trips, hiking, industrial heritage, mountainbiking etc. ?
• How suitable do people find Luxembourg for these themes ?
• Do people find Luxembourg sustainable, attractive, open-minded, welcoming, surprising etc. ?

• What are our guests‘ main motives and reasons for visiting Luxembourg ?
• What information sources inspired them most for choosing Luxembourg ?
• How did they book and organise their stay ?
• What did they visit and experience while in Luxembourg ?
• How satisfied are they and to what extent would they recommend our destination ?
• What was their perception of Luxembourg as a destination ?
• How much did they spend ?

>> Read the results of the visitor survey 

• To what extent do locals support tourism in Luxembourg ?
• Do locals identify with the tourist offer, and would they recommend Luxembourg as a destination ?
• Do locals believe there are too many, too few visitors in Luxembourg ?
• How is the impact of tourism on the quality of life assessed by locals ?
• Do locals advocate a more sustainable tourism in Luxembourg ?
• What is locals’ perception of the benefits and negative impacts of tourism in Luxembourg ?

>> Read the results of the resident survey

• Discover LFT’s six target segments : Explorers, Nature-Loving Actives, Perfection Seekers, Short Breakers, Relaxation Seekers, Leisure Oriented
• What characterises these segments in terms of travel preferences, digital behaviour, attitudes and lifestyles ?

>> Target segments (DE)

>> Target segments (FR)

• Discover LFT’s Market Profiles
  • Germany
  • Belgium
  • Netherlands
  • France
  • United Kingdom & Ireland
  • Denmark & Sweden
  • Italy
  • Spain
  • Switzerland
  • Austria
  • Poland
  • United States
  • China
  • Portugal

• Discover LFT’s Theme Profiles 
  • Cycling & MTB
  • City breaks
  • Nature
  • Hiking
  • Culinary & Wine
  • Remembrance tourism & Industrial Heritage
  • Wellness & health
  • Culture & Events
  • Immersive & sustainable travel
  • Quality-oriented travellers
  • Longer trips & off-season travel
  • Repeat visitors & cross-border travel
  • Shopping
  • Transport means
  • Business Events (MICE)